The new agency agenda
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Client
BDB
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Brief
Create an event identity and activation ideas for “The New Agency Agenda: Culture, Creativity, and Change” . The event will be hosted in Manchester over a weekend and welcome members of the E3 committee.
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Insight
Majority of attendees have never visited the UK, let alone Manchester.
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Approach
Draw direct inspiration from the vibrant city of Manchester, creating a collage of iconic landmarks, cultural references, and agency symbols.
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Solution
A vibrant event design that is a celebration of Manchester and its culture, creativity and change over the years. It has an edgy aesthetic, breaking away from the traditional corporate tone of E3 events.
