Keep our heroes in the sky
-
Client
North West Air Ambulance
-
Brief
Campaign to raise awareness of how the NWAA is funded across 18-34 year olds in the North West. People are always surprised that we receive no government or NHS funding.
-
Approach
NWAA are always there, watching over incase of an emergency, similar to our favourite superheroes. This approach reinforces the fact that we keep our heroes in the sky by donating. The target audience won’t necessarily respond to an obvious charity campaign, by creating cinematic posters they are more likely to be drawn to the campaign. Location specific billboards will feature recognisable skylines.
