Employer Value Proposition

BDB

A campaign to refresh and expand ongoing communication with our existing and prospective internal (employee) audience that supports our attract and retain strategy for talent. This campaign must be flexible enough to work across multiple channels and personas without dilution.

People aren’t reaching their full potential because… Most workplaces make decisions from the top. Most jobs need you to follow set steps and allow little experimentation

Create statements using real insight from employees that question the usual conventions of the working world, backed up with a statement to prove how at BDB you don’t need to settle, we do things differently here.

Don’t settle, own your potential