Bioscience for life

Holly Jade Wright > Bioscience for life

  • Client

    IFF

  • Brief

    To develop a creative campaign that launches IFF’s evolved bioscience positioning. It needs to own a strong, differentiated position in a competitive biotechnology landscape.

  • Insight

    IFF is a pioneer in bioscience for real world impact

  • Approach

    Create a device that allows us to highlight Bioscience in every day life situations. Showing how IFF are at the centre of bioscience innovation.

  • Solution

    Nature is a powerful catalyst for good – that’s why everything we do is rooted in bioscience.

    By pushing the boundaries of what’s possible in biotechnology, we partner with our customers to create solutions that not only transform industries, but people’s lives.

    We call it bioscience for life. Inspired by nature. Created for good. It’s how we make an impact with Bioscience @IFF.

I directed an on-location photoshoot at the client’s Leiden offices in the Netherlands to create bespoke imagery for their bioscience campaign. The photography focused on capturing dynamic angles and unconventional perspectives to reimagine familiar content. This approach invites viewers to actively engage with the world of bioscience, emphasising its transformative impact through fresh, immersive visuals.

I designed a storyboard that utilised our bespoke footage with carefully selected stock footage to create a cohesive story. I then worked with our motion designer to ensure the anthem video captures the campaigns essence, resulting in a powerful dynamic anthem video.

I also designed a campaign toolkit to ensure a seamless campaign rollout. The toolkit details all campaign touch points, to ensure consistency across all assets, regardless of who works on the campaign.