Beauty is health
-
Client
dsm-firmenich
-
Brief
Create a distinctive visual identity to introduce dsm-firmenich new beauty supplements offering to both internal and external audiences.
-
Insight
The beauty supplements market is witnessing significant evolution shifting to a more inclusive audience. A shift towards gender-inclusiveness has led the market to develop products to cater to both men and women.
-
Approach
The campaign champions true beauty as inclusive and for everyone, celebrating diversity and representation. It features close-cropped imagery of a diverse audience, shifting away from the traditional airbrushed aesthetic of B2B beauty campaigns, instead highlighting natural beauty in its purest form – ‘imperfections’ and all.
-
Solution
dsm-firmenich go beyond the essential to co-develop desirable and sustainable, science-backed solutions that unlock life’s possibilities for every individual.
Beauty is health emphasizes that true beauty stems from being healthy and taking care of one’s body and mind. True beauty is for everyone and embraces inclusivity and representation for all.
