The one

SD Worx

Develop a creative concept to bring SD Worx’s Perfect Match campaign to life across the EU. The campaign must leverage insights from SD Worx’s recent consumer research to highlight the critical role of putting people at the heart of HR tech. Focusing on both employer and employee perspectives, it needs to showcase how prioritising human connections fosters stronger, more meaningful relationships within businesses.

HR leads are tired of managing multiple daisy chained technology stacks, but change at such scale can’t happen at the click of a button. They’re stuck in a loop of unmanageable technology and unhappy colleagues, ultimately impacting the productivity and profitability of their business.

I played on the humour and relatability of awkward dating app messages to reinforce the theme of finding “The One.” By using playful, tongue-in-cheek messaging, the campaign makes you double-take—especially in the context of a HR and payroll solution.

‘The One’
Want to say ‘see ya!’ to all the awkward matches? Complex technology stacks got you down? Tearing your hair out at having to do everything yourself? Say hello to SD Worx, the one payroll and workforce management solution you’ve been searching for.