ROAR
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Client
Greater Manchester Health and Social Care Partnership
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Brief
To create a social media campaign to make parents in Greater Manchester aware of Bronchiolitis and the steps they can take to reduce the risk of their child needing hospital treatment. This must be done in a ‘non scary’ approach, that also cuts through a lot of the noise that will be in the market place due to flu, Covid etc.
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Approach
Embracing the relatively unknown status of ‘bronchiolitis’ – this approach cuts through the noise by playing on the terms connotations with pre-historic beasts. ROAR, helps create a handy acronym for parents to remember the main symptoms and the dinosaur creative secures standout.
